A global challenge of smoking
Every year, millions of individuals and families suffer from the debilitating health effects of tobacco smoke and second-hand smoking. According to the World Health Organization, tobacco use leads to over 7 million deaths per year globally. No other single preventable cause of death or disease rivals the combustible cigarette.
Currently, over 70% of the 1.3 billion tobacco users worldwide lack the necessary tools needed to quit successfully. Without cessation support, only 4% of attempts to quit tobacco will succeed.
Smokers face many obstacles in moving towards a less health-impactful lifestyle. Understanding the challenges these individuals face, we asked ourselves, “is there a way to consume nicotine without the struggles?”
Who we are
We are a bold, dynamic vape brand that prioritizes consistent quality in our products, partnerships, and ourselves. Our mission is to deliver innovative, high-quality, and satisfying tobacco replacement solutions to adult smokers worldwide, thereby empowering them to change their lives for the better.
